Three Keys to Alternative Investments Fundraising Success
Fund managers no longer need to rely on a patchwork of poorly integrated solutions to raise capital. Now, you can reach your goals faster by streamlining fund marketing, due diligence and relationship management through one platform.
How is the private equity fundraising outlook shaping up after a year of spiking interest rates and increased borrowing costs? While investor sentiments reflect the resilience of the global economy, many limited partners (LPs) are remaining cautious with their commitments — especially to first-time funds — as they wait for exits and distributions to rebound. With LPs prioritizing co-investments and other opportunities to build deeper relationships with fewer fund managers, the already-crowded fundraising landscape has never been more competitive.
Tech challenges shouldn’t hinder the fundraising process
In a tight market, fund managers need to understand their prospects’ investment appetites and market to them effectively. However, many general partners (GPs) still rely on a patchwork of technology solutions and manual workflows for fund marketing, due diligence, document and signature collection, and relationship management.
Using a piecemeal approach poses numerous challenges beyond the operational inefficiencies that come with switching back and forth between platforms and data sources. Tracking commitments on spreadsheets and sharing documents via email makes it difficult to identify errors, track your fund status and garner data insights.
Without understanding your prospects’ investment appetites or who is engaging with your fund marketing materials, it can be challenging to get the right LPs’ attention. If you’re storing contact information and meeting notes in different platforms and spreadsheets, a key allocator to your next fundraise could be hiding in plain sight.
There’s a more effective way to raise capital
Gaining a holistic view of the fund lifecycle is one of the most important steps managers can take toward maximizing their fundraising efforts and standing apart from the competition. That’s why SS&C Intralinks, the leading alternative investments solution provider, just launched FundCentre Fundraising™, a new end-to-end capital raising platform. FundCentre Fundraising brings together the marketing, due diligence and relationship management aspects of capital raising into one platform, creating a frictionless, collaborative experience for GPs and LPs.
Here are three ways you can transform your capital raising process with FundCentre Fundraising:
1. Make a great first impression
Given Intralinks’ decades-long track record of supporting alternative investors, inviting prospects to learn about your offering through our new Fundraising platform is a great way to show you value their partnership. You can start by sending a teaser in the form of a customized landing page that showcases your track record as a fund manager, outlines your strategy and highlights key differentiators for your fund. For LPs, opting in to access your teaser is fast and easy. Those who have already used Intralinks can use their existing logins to access any documents you make available through the solution’s granular permission controls.
2. Maintain a comprehensive view of your fund
As you move beyond the initial marketing phase, FundCentre Fundraising can help you manage PPMs, diligence materials and subscription documents. All files are accessible through a single dashboard, where you can see who has viewed or signed each document. The intuitive interface also allows you to track capital commitments against your fundraising goals for a comprehensive view of your fund status. With real-time insight into LP engagement across funds, you can strategize your outreach more effectively — and close your fund more quickly.
3. Keep your investors coming back
Relationships are foundational to every private equity fundraise or transaction. If you’ve been managing your LP contacts with a traditional customer relationship management (CRM) tool, you’re probably wishing it would act as more than a standalone contact base. Fundraising’s fully integrated, purpose-built CRM allows managers to access all their contacts, meeting notes and investor data in one place — and message LPs and prospects directly through the platform. With a wealth of investor information at your fingertips, you’ll be well-equipped to identify and engage the investors who are most aligned with your investment strategy.
Want to cut through the noise?
Private market investors are a highly knowledgeable audience that expects clear, data-driven communications demonstrating why your fund is uniquely positioned to unlock value. Showcase your differentiated approach and nurture lasting LP relationships with FundCentre Fundraising’s custom-branded teasers, streamlined diligence workflows and relationship management capabilities. By partnering with Intralinks, the trusted platform for alternative investors across the globe, you’ll show your commitment to creating a secure, transparent and user-friendly LP experience.
Click here to learn more about Intralinks FundCentre Fundraising.